<div>With businesses across every sector grappling with a post-COVID environment, it has never been more important to understand what motivates consumer spending. UCD Business alumnus Stephen Rust takes us inside the mind of the consumer and what motivates them to make a purchase. </div>

With businesses across every sector grappling with a post-COVID environment, it has never been more important to understand what motivates consumer spending. UCD Business alumnus Stephen Rust takes us inside the mind of the consumer and what motivates them to make a purchase.

With businesses across every sector grappling with a post-COVID environment, it has never been more important to understand what motivates consumer spending. UCD Business alumnus Stephen Rust takes us inside the mind of the consumer and what motivates them to make a purchase.&nbsp;

S2 Ep9: Stephen Rust - Inside the Mind of Consumers

<p>The ‘UCD Business Impact’ Podcast from UCD College of Business features thought leaders from the world of academia and industry discussing the most compelling issues affecting our lives from a business perspective.</p>


<p>These conversations will offer insight, spark curiosity and challenge you to rethink how you do business in a changing world.</p>


<p>Hosted by Emmet Oliver, financial editor and journalist; and lecturer at UCD Lochlann Quinn School of Business.</p>

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The ‘UCD Business Impact’ Podcast from UCD College of Business features thought leaders from the world of academia and industry discussing the most compelling issues affecting our lives from a business perspective. These conversations will offer insight, spark curiosity and challenge you to rethink how you do business in a changing world. Hosted by Emmet Oliver, financial editor and journalist; and lecturer at UCD Lochlann Quinn School of Business.

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S2 Ep9: Stephen Rust - Inside the Mind of Consumers

S2 Ep9: Stephen Rust - Inside the Mind of Consumers