Today, I am joined by Liz Lathan who is the Co-founder and Chief Marketing Officer of Haute Companies which is comprised of strategic marketers, problem solvers, brand stewards, innovators and many more. Liz oversees marketing for all of Haute brands. 

 

Liz joined me today to talk about what “Haute” is all about and what it means to be a “Hautie”. In this conversation, listeners will get a glimpse of how they tackle creating experience strategy for campaigns, conferences and other activations. Liz also talked about their groundbreaking research on “Return on Emotion” and the 5 key emotions that you need to evoke for your clients in order to drive revenue. 

 

Tune in this insightful episode and learn from Liz as you build your event strategy. 

 

Follow Liz on LinkedIn and Twitter

You can also find Liz at http://eventphilosopher.blogspot.com/

You can listen to Liz's song selection on the show's Spotify playlist.

 

Join the Experience Junkies Discord to talk directly to Deanna, show guests and other listeners!

 

Watch the visual episode on YouTube to see photos from Liz! 

 

Follow the show on Instagram

Follow Deanna on Instagram

Intro music by John Yasutis