On the first episode of 2021 I sit down with Paula Herrera, Sr. UX Researched of GetYourGuide and talk about The Customer Insights League, an initiative she created to bring the customer closer to the organisation. Based on collaboration, empathy and a lot of hard work Paula and her colleagues have built a multidisciplinary team that join data sources and methodologies helping make more informed and robust decisions.

Join me in this insightful conversation as we explore the CIL and the insights ecosystem, all In the Name of Insight.

You can read more about the initiative here: https://inside.getyourguide.com/blog/how-to-build-the-ultimate-customer-insights-team.

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