Michael Kravshik is CEO and co-founder of Luminari, a platform dedicated to making CPAs lives easier and their careers progress faster. The Luminari community is over 15,000 CPAs strong, and is most well known for its flagship product LumiQ, a professional education platform highlighting practical skills taught by industry experts (www.lumiqCPD.com). Michael is a CPA himself who ventured from working for a big 4 accounting firm, working in counter-terrorism efforts at a large financial institution to getting into the world of tech startups. 

In this episode, Mark and Michael explore Michael's career path from working as an external auditor, to counter-terrorism to becoming a startup founder.  Mark and Michael talk about career progression and career choice for younger folks and the types of people who tend to excel in startups (we dispel the myth that starting a company is for everyone). We then talk about pivoting and the importance of understanding your target market, especially during COVID times. Michael gets candid with what it's really like to be a startup founder and why it's more of a lifestyle choice than a career choice.