In the Name of Insight

S2 Episode 3: The Power of Customer Communities with Sebastian Syperek


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On this episode of In the Name of Insights I sit down with Sebastian Syperek, Head of Customer Insights at Deutsche Bahn to talk about the power of customer communities

We dig into what they are, why they are important and how they can influence organisations. We also explore how he has built a research powerhouse within DB using communities and DIY research, all in the name of insight.

I hope you enjoy this episode as much as I did and if you like what you hear don't forget to  subscribe on Spotify or Apple Podcasts.

Link to listen to Sebastian’s podcast: www.cxeinfachmachen.de


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In the Name of InsightBy Patricia Dominguez & Lauren Raby