Over the past few months we’ve had riveting conversations with brands who have mastered the art of brand loyalty. We’ve discovered the value of customer experience, created insta-worthy FOMO and explored the nuances of neuromarketing. All while striving to answer the ultimate question: how do we get customers to fall in love with our brand or service? In this week’s episode we’re recapping the sage lessons we’ve learned in our customer-centric journey so far.

 

Some highlights of what we cover:

• How to use brand purpose as a guide to make key business decisions with Leeway Home
• Why understanding the science of attraction can help you attract customers and create brand loyalty with Prince Ghuman, co-author of Blindsight
• What it looks like to create a company based on representation and change with BE.U.TYMRK.D co-founders Shellise Josephs and Kadene Brown
• The importance of focusing on customer experience with Wood Fire Food Co.
• How to build a business based on how you want your customers to feel with Gideon’s Bakehouse

 

Listen to the full episodes of Season 2 so far:

• Leeway Home (P.1): Unboxing Consumer Needs Through Customization: https://podcasts.apple.com/us/podcast/leeway-home-p-1-unboxing-consumer-needs-through-customization/id1535090919?i=1000544916467
• Leeway Home (P.2): Unboxing Consumer Needs Through Customization: https://podcasts.apple.com/us/podcast/leeway-home-p-2-unboxing-consumer-needs-through-customization/id1535090919?i=1000548216046
• Blindsight (P.1): The Science Behind Why Consumers Really Buy: https://podcasts.apple.com/us/podcast/blindsight-p-1-the-science-behind-why-consumers-really-buy/id1535090919?i=1000549642433

• Blindsight (P.2): The Science Behind Why Consumers Really Buy: https://podcasts.apple.com/us/podcast/blindsight-p-2-the-science-behind-why-consumers-really-buy/id1535090919?i=1000550452519
• U.TYMRK.D (P.1): Setting A New Standard for Beauty: https://podcasts.apple.com/us/podcast/be-u-tymrk-d-p-1-setting-a-new-standard-for-beauty/id1535090919?i=1000551942320
• U.TYMRK.D (P.2): Setting A New Standard for Beauty: https://podcasts.apple.com/us/podcast/be-u-tymrk-d-p-2-setting-a-new-standard-for-beauty/id1535090919?i=1000552559979
• Wood Fire Food (P.1): A Three Ingredient Story of Brand Loyalty: https://podcasts.apple.com/us/podcast/wood-fire-food-p-1-a-three-ingredient-story-of-brand-loyalty/id1535090919?i=1000555582037
• Wood Fire Food (P.2): A Three Ingredient Story of Brand Loyalty: https://podcasts.apple.com/us/podcast/wood-fire-food-p-2-a-three-ingredient-story-of-brand-loyalty/id1535090919?i=1000556270828
• Gideon’s Bakehouse: A Palatable Love Letter To A Community: https://podcasts.apple.com/us/podcast/gideons-bakehouse-a-palatable-love-letter-to-a-community/id1535090919?i=1000560254724

Links to our Guests:

• Leeway Home: https://leewayhome.co/
• BEUTYMRKD: https://beutymrkd.com/
• Prince Ghuman: https://www.popneuro.com/
• Wood Fire Food: https://www.woodfirefoodco.com/
• Gideon’s Bakehouse: https://www.gideonsbakehouse.com

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or [email protected].

See omnystudio.com/listener for privacy information.