On this episode of The Barcode Podcast, Ben interviews Nick Ajluni & Nick Guillen, co-founders of Truff. The Nicks (as they are affectionally known) share their journey from early entrepreneurial inspirations to the founding of Truff, an unabashed luxury CPG brand with a cult-like following.

The Nicks and Ben discuss the experiences that led up to and shaped the founding of Truff. Inspired by premium alcohol brands, luxury streetwear, and bolstered by insights from industry tastemakers, this conversation highlights their brand-first approach to building their beloved truffle-infused brand.