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S2C1A2 What is a Brand Experience?


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Season/Course 2: Universe of Brand

Chapter 1: Brands

Abstract 2

What is a Brand Experience?  Brand experience is conceptualized as sensations, feelings, cognitions, and behavioral responses evoked by brand-related stimuli that are part of a brand's design and identity, packaging, communications, and environments. Let's understand this marketing concept in more detail in this episode.

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