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S2C2A1 What is a Brand Ritual?


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Season/Course 2: Universe of Brand

Chapter 2: Brand Ritual and Rivalry

Abstract 1

What is a Brand Ritual? Brand rituals are behaviors, habits, or ceremonies that are associated with a brand. They have an enormous impact on brand loyalty. They are invaluable for brands because they can increase brand attractiveness. Let's understand this marketing concept in more detail in this episode.

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