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S2C2A4 What is a Brand Rivalry?


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Season/Course 2: Universe of Brand

Chapter 2: Brand Ritual and Rivalry

Abstract 4

What is a Brand Rivalry? Sometimes this struggle with a brand's competition takes the form of a brand rivalry, meaning that the two brands are now acknowledged challenges to each other's products as those products or services are similar (in a way). Let's understand this marketing concept in more detail in this episode.

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