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S2C5A5 What is New Brand?


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Season/Course 2: Universe of Brand

Chapter 5: Brand Strategies

Abstract 5

What is New Brand? A new brand occurs when the firm is expanding its offering – by developing a new product line that they haven't offered before – and as a result, need to build a new brand. Branding, Marketing Strategy, New Product Process. Let's understand this marketing concept in more detail in this episode.

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