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S2C5A8 🎯 Line Extension Story: Colgate


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Season/Course 2: Universe of Brand

Chapter 5: Brand Strategies

Abstract 8

Line Extension Story: Colgate
Colgate is a well-known brand across the globe. How does Colgate determine which audience to target and which age group to focus on? Let's take a look at the case study of Colgate to understand that.

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