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S2C6A3 🎯 Examples of POP and POD: Banks and Dominos


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Season/Course 2: Universe of Brand

Chapter 6: Brand Positioning

Abstract 3

Examples of POPS and PODS: Banks and Dominos
A point of parity is any area where your business is the same as your competitors to be a buying consideration for your customers. Point of difference refers to the factors of products or services that establish differentiation. Let's understand this marketing concept in more detail in this episode.

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