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S2C6A4 What is Category membership?
Season/Course 2: Universe of Brand
Chapter 6: Brand Positioning
Abstract 4
What is Category membership? Category membership is a brand of excellence and functionality of the closest substitute product. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
View all episodes
By Learn with ADmyBRANDSeason/Course 2: Universe of Brand
Chapter 6: Brand Positioning
Abstract 4
What is Category membership? Category membership is a brand of excellence and functionality of the closest substitute product. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com