The Bumper Blueprint Podcast

S2E09 10 Principles for Marketing Automation Success


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Today, it's a solo episode from Jovana sharing some of the marketing automation principles that keep us on the straight and narrow, when it comes to building automations.

There are 10 things that we like to keep front and center when creating automations or working with clients.

And these are:


  1. Work less, convert more
  2. Simplicity
  3. If you set it and forget it, you will regret it
  4. If the work doesn't require creativity, automate it, delegate it or leave it - Naval Ravikant, https://www.air.chat/naval
  5. Your consumer is not stupid, they are your wife, Peep Laja, Conversion XL
  6. If in doubt, always choose native
  7. Amplify what's working
  8. When things go wrong, go back to the start
  9. Test, test, test, and test
  10. Bonus:

    10. Automate responsibly - Chris Davis from Automation Bridge

    Do you have any guiding principles you'd like to share? Let me know in the Q&A section of the podcast if you're tuning in from Spotify.


    Time Stamps


    [00:00:58] The evolution of technology

    [00:06:51] Always review automations for success

    [00:08:17] Embracing creativity in work

    [00:13:36] Amplify what's working

    [00:16:04] Automate Responsibly


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    Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.


    P.S. Here are 4 ways we can help you grow your business:


    1. Check out our socials for free marketing tips that you can implement in your business today:


    Instagram: https://www.instagram.com/bumperleads/

    Facebook: https://www.facebook.com/bumperleads/

    LinkedIn: https://www.linkedin.com/company/17912778/


    2. Done-With-You Training - Join the Waitlist

    https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/


    3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com


    4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales


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    The Bumper Blueprint PodcastBy Jovana Vujnic