In this kickoff episode of The Next 10%, we dive into one of India’s boldest digital experiments—the Open Network for Digital Commerce. More than a marketplace, ONDC is a public protocol built to democratize e-commerce, break the monopoly of major platforms, and give local sellers, artisans, and small businesses a fair shot at digital growth.

From kirana stores to farmer collectives, this open network is reshaping how India buys and sells online.

But can it overcome user experience challenges and scale sustainably?

Join Azeem as he breaks down how ONDC works, who it's for, and why it could be a blueprint for inclusive digital economies worldwide.

🎧 Real stories, bold ideas, and a call to reimagine who gets to thrive in the digital age.