We’re at episode 10, and joining us is Geoffrey Kretz, co-founder and CEO of the Kwit app, a digital pocket coach based on cognitive Behaviour therapy to support people quit smoking for good, supporting more than 3 million people to date.

He’s an entrepreneur, user experience guru, and development expert who’s previously worked for banks, biotech companies, and everything in between

In this episode, we explore:

• How lived experience and a personal motivation to stop smoking led to developing a highly successful gamified health app

• The steps to the prescription of medical technology

• And yet, the challenges of regulatory approval and future feature development within digital gamified health products