Ever accidentally made a costly mistake because a digital process was TOO smooth?

In this episode, I share my personal horror story of recharging ₦20,000 airtime by mistake, and talk about why sometimes adding intentional friction to UX creates better, more meaningful experiences.

We'll look into the psychology behind the IKEA effect, how friction builds trust in financial transactions, and why the most memorable digital journeys aren't always the easiest ones.

Join me as we challenge conventional UX wisdom and understand when making things harder actually creates better results.

#UXDesign #UserExperience #ConstructiveFriction #DigitalProducts #DesignPrinciples #UXPsychology #ProductDesign