In this episode, I talk to Carsten Priebs, CIO of Randstad.

Carsten is a multi-award-winning digitalization, IT, and innovation top-level executive who has led hundred-million dollar transformation and innovation projects at some of the leading companies in their industry, including DB Netz AG and Randstad. 

In this episode, we talk about the following:

• how he as CIO took one of Randstad’s award-winning apps from “zero” to market in 6 weeks
• his top learnings as an innovation executive
• and his suggestions for everyone who wants to build highly successful digital products and services fast

Carsten's LinkedIn: linkedin.com/in/carstenpriebs

Carsten's Blog: https://www.tech-leadership.de/

👋 Get in touch with Kilian here: linkedin.com/in/kiliankarrasch

Do you have an innovative idea you would like to validate through market research or rapid prototyping or a validated concept you would like to bring to life (e.g. in form of an MVP)? Then book a free consultation here: http://bit.ly/3Xr0BvG 🚀

Timeline:

0:00 - Introduction

0:48 - Who is Carsten Priebs?

1:09 - Topic overview

1:33 - Carsten’s secret

2:33 - How endurance sport shapes business success

3:40 - Building an award-winning app

5:29 - Need identification: the big pain point to solve

7:12 - The secret to developing an app in only 6 weeks - as a corporate 9:02 - Determining app features & functioning

12:06 - How to evaluate the viability of your idea - the falsification test

15:42 - Validating your idea with “The three phases of a lean startup”

19:59 - How to pilot-test

21:14 - Project timeline

21:51 - The biggest challenge in the app development process

23:07 - How to convince stakeholders to use the platform

26:07 - Why developing a non-profit app can be a smart business move

28:32 - The two tips Carsten would give founders and corporate innovation leaders seeking to build similar digital products or services

31:13 - The key success factors to pay attention to when bringing digital products and services to market really fast.Timeline: