But there’s one place where we actually need to be amoral, Machiavellian and downright ruthless and that place is the timeline. Developing an unsentimental attitude to the vast majority of our raw footage is not just a good idea, it’s essential to our creative survival.

If we don’t master the art of subtracting content and never looking back we’ll never meet a deadline or be confident in any of our creative decisions. On this week’s show I talk through this unique perspective and see how it can be utilised for maximum effect.