In this episode of WAIT. HOLD UP...WHAT?, we dive into the complex world of consumerism, ethics, and financial empowerment with Dawne and returning guest, Gina Jacobson. Dawne reflects on her growing desire to vote with her wallet — to spend her money in alignment with her values — and how difficult that can be in today’s landscape of corporate consolidation and marketing manipulation.

Dawne explores the challenges of trying to avoid companies and brands that don’t have her best interest at heart, and how frustrating it can feel when those same brands dominate the market. The duo gets candid about the emotional weight of wanting to do the “right thing” while navigating convenience, cost, and access.

But this isn’t just a critique — it’s a rallying cry. Dawne shares her belief in the power of women as a collective force. When women begin to see their everyday purchases as tools of protest and protection, real change becomes possible.

She also challenges us to rethink our definition of wealth: if your household brings in more than $40,000 a year, you’re wealthier than most of the global population. That means your money can make a difference — even when it doesn’t feel like it.

This episode is for anyone trying to align their values with their spending — and wondering if it’s even possible. Spoiler alert: it is.