An informative and vulnerable chat with social media trainer Jodine McIntyre about the major shifts happening in social media marketing right now, as well as the challenges she’s faced in business.

From the move from an opted-in follower model to an interest-based content algorithm, the impact of dissatisfaction with Meta platforms, to the growing potential of platforms like YouTube, Jodine shares practical strategies for creating content that attracts the right audience and converts that interest into business growth. Jodine also shares insights from her own business journey, including how she overcame imposter syndrome and why she didn’t want to follow the same coaching model as everyone else.

What You’ll Learn:

• Why follower count matters less and content engagement matters more.
• How TikTok’s success has influenced Instagram and Facebook’s algorithms.
• The importance of top-of-funnel brand awareness in social media strategy.
• When and how to use reels, carousels, and social media ads effectively.
• Why YouTube is becoming a strong alternative for business marketing.
• About start-up web platform Ivory and why Jodine is switching over to it. 

You'll love this episode with social media guru Jodine - it's jam-packed with actionable advice and #realtalk!