Health Points : Health Gamification

S2E14: Bruce Elliot <>Fighting Dementia with Memory Games


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Welcome to Episode 14 of Series 2, and joining us is Bruce Elliot, Co-Founder and CEO of Memory Lane Games. 

Before Memory Lane Games, Bruce had a twenty-year track record of building world-class, innovative eCommerce companies. Having competed with Paypal in the online payment world to bring Kodak into the blockchain world,  Bruce has led start-ups and publicly traded companies from start-up to 1 million users and $250M annual revenues.

Memory Lane Games started following a conversation between the co-founders on how to support family members, and now it's delivering over 3,000 cognitive-stimulating and socialising games, with over 100k downloads that’s being played in over 130 countries.

https://www.memorylanegames.com/

 

 In this episode, we explore:

  • Designing ’ frustration-free’ games that includes ‘errorless learning’ that promotes longer-term engagement, social interaction, cognitive stimulation and empowered play
  • Which all results in more laughter, happiness, improved communication, relaxation, inter-generational connections and the potential to improve the symptoms of dementia globally.
  • ...more
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