You have been creating personas that read like Tinder profiles? 🤦🏾‍♂️

In this episode of UX Voyager, I break down why most personas are complete rubbish and share a real framework for creating personas that actually help you design better products.

What You'll Learn:

• Why "Michael, 42, loves gym and organic tea" personas are useless

• The 5 biggest persona mistakes I made (so you don't have to)

• My simple framework for research-based personas

• Why copying American personas doesn't work in Nigeria

• How to create personas for Nigeria's diverse 250+ ethnic groups