Storytelling isn’t just a “nice to have” in pre-sales — it’s the difference between clicking through features and actually moving people. In this episode of Front Porch Confidential, Emily, Jess, and Dani dig into the how of storytelling: what it looks like in real demos, how to structure it, and why the best stories make the customer the hero (not the product).

Building on last week’s conversation about why storytelling works, FPC gets practical and honest. They break down frameworks like Problem–Action–Result (PAR) loops, Tell–Show–Tell, and callbacks to discovery, share tips for pivoting when a demo goes sideways, and explain how to keep stories flexible enough to survive interruptions, curveballs, and that one person who always derails the meeting.

Along the way, they cover:

• Why scripted demos can backfire (and when they help)

• How Olympic commentators are secretly great storytellers

• The Wizard of Oz as a masterclass in narrative structure

• Making customers the hero — and why that creates real champions

• How to talk about AI without dropping it like a glitter bomb

It’s candid, practical, and full of real-world examples from women who live this work every day. Whether you’re in pre-sales, sales, or just want to be more persuasive in the room, this episode will help you turn demos into stories people actually remember.

Grab your coffee (or hot toddy), pull up a chair, and join us on the Front Porch. 🥂