In this conversation, Britton Stipetic sits down with Jonas and Steffen, the founders of Studio 28K, to explore the intersection of storytelling and design. They discuss how their philosophy of meaningful living shapes their creative process, the significance of storytelling in web design, and the challenges of capturing attention in a saturated market.

The duo also shares insights on their unique approach to client engagement, likening their design process to that of a Michelin-star restaurant, emphasizing organization and transparency. In this conversation, Britton discusses the importance of effective presentation and prototyping in design, emphasizing the need for a structured process that allows for creativity while managing client expectations. He highlights the significance of principles and values in guiding creative work and explores the impact of technology, including AI and real-time graphics, on the future of design. The conversation concludes with a reminder to prioritize enjoyment in the creative process.

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