Being a first-time PMM is hard enough, but what's even more challenging is being a first-time PMM at a company that never had a Product Marketing role.
<a href="https://www.linkedin.com/in/onyinyechinneji/" target="_blank">Onyinyechi</a> talks about her transition from content marketing to becoming the first Product Marketer at <a href="https://www.linkedin.com/company/kippaafrica/" target="_blank">Kippa</a>.
She shares the ups and downs, and dishes out some survival strategies for any PMMs in a similar position.

Being a first-time PMM is hard enough, but what's even more challenging is being a first-time PMM at a company that never had a Product Marketing role. Onyinyechi talks about her transition from content marketing to becoming the first Product Marketer at Kippa. She shares the ups and downs, and dishes out some survival strategies for any PMMs in a similar position.

Being a first-time PMM is hard enough, but what's even more challenging is being a first-time PMM at a company that never had a Product Marketing role.
<a href="https://www.linkedin.com/in/onyinyechinneji/" rel="noopener noreferrer">Onyinyechi</a> talks about her transition from content marketing to becoming the first Product Marketer at <a href="https://www.linkedin.com/company/kippaafrica/" rel="noopener noreferrer">Kippa</a>.
She shares the ups and downs, and dishes out some survival strategies for any PMMs in a similar position.

S2E1_Demystifying Product Marketing - The Ups and Downs of being the first PMM at a Startup

After being flung into marketing and discovering product marketing along the way, I realized that a lot of people have never heard of the field or do not understand what it entails. Furthermore, along my learning journey, I read a report by PMA and discovered that there was little to no African representation!
So I decided to start a podcast called Product Marketing Starter with the aim of: 

- Featuring African PMMs and increasing awareness of the role in Africa
- Demonstrating the relevance of PMM in organizations, and 
- Inspiring people who want to kickstart a career in PMM

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Marketing

After being flung into marketing and discovering product marketing along the way, I realized that a lot of people have never heard of the field or do not understand what it entails. Furthermore, along my learning journey, I read a report by PMA and discovered that there was little to no African representation! So I decided to start a podcast called Product Marketing Starter with the aim of: - Featuring African PMMs and increasing awareness of the role in Africa - Demonstrating the relevance of PMM in organizations, and - Inspiring people who want to kickstart a career in PMM

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S2E1_Demystifying Product Marketing - The Ups and Downs of being the first PMM at a Startup

S2E1_Demystifying Product Marketing - The Ups and Downs of being the first PMM at a Startup