Luís Bravo Martins is the Head of Marketing at IT People Group and Next Reality, a B2B team of digital transformation specialists in Portugal. We had a fun conversation about how they started their augmented reality (AR) journey using the first iPad and fiducial markers up to present-day experiences with mobile and HoloLens 2. You may hear a prediction or two about consumer AR and how important WebXR is for augmented reality to flourish. Thank you, Luís, for sharing your time and wisdom.

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