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s2e2 Abhishek Ganguly, PUMA - The brand game
One of the biggest celebrity influencers of India, Kareena Kapoor, had very vocally stayed away from Instagram, until she dropped her official page earlier last year on the platform as the official ambassador of Puma. Virat Kohli, arguably the biggest sports influencer of the country, launched a sportswear brand, One8, with Puma. Sunil Chhetri, Mary Kom, Mumbai City FC - sports and brand associations go hand in hand.
In this episode, Abhishek Ganguly, MD Puma India, talks about the relevance of brand associations in the sporting world and his journey of making Puma the #1 sports brand in India.
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By WeWork IndiaOne of the biggest celebrity influencers of India, Kareena Kapoor, had very vocally stayed away from Instagram, until she dropped her official page earlier last year on the platform as the official ambassador of Puma. Virat Kohli, arguably the biggest sports influencer of the country, launched a sportswear brand, One8, with Puma. Sunil Chhetri, Mary Kom, Mumbai City FC - sports and brand associations go hand in hand.
In this episode, Abhishek Ganguly, MD Puma India, talks about the relevance of brand associations in the sporting world and his journey of making Puma the #1 sports brand in India.