Brand is far more than a logo—it's the feeling people carry with them. In this episode of 2 CPAs & The Mic, Johnie Hampton joins our hosts and breaks down the difference between brand and marketing. He gives an inside look at his team's collaborative creative process and explains why a humble, people‑first culture consistently outperforms even the best strategies. We also dig into AI as a true copilot—great for research and possibilities but still needing human craft and judgment. Johnie shares his approach to stewarding talent, celebrating employees and their families, mentoring the next generation, and leading with purpose. No matter your role—firm leader, team manager, or "marketer on the side"—you'll walk away with practical insight on strengthening your brand, supporting your people, and communicating with authenticity.