Keywords
authority, podcasting, expertise, host traps, professor archetype, communication skills, audience engagement, intellectual property, actionable protocols, hybridization

Summary
In this conversation, Brett K Moore discusses the common pitfalls that hosts face, particularly the fear of asserting authority and the importance of presenting expertise effectively. He introduces the concept of the professor archetype as a flexible toolkit for building authority and emphasizes the need for hosts to hybridize their skills to engage their audience effectively.

Takeaways

• Don't be afraid to be an authority.
• You might be worried about sounding like a know-it-all.
• Don't fail to serve the learner.
• The professor archetype isn't a rigid box. It's a toolkit of nine specific skills.
• The art of packaging your expertise is foundational framing.
• The real masters know how to hybridize their authority.
• Combine your intellect with other archetypes.
• Make your data accessible, engaging, and powerful.
• Serve your audience with clear, actionable protocols.