Growth Curves

S2E2 - Marketing AI: Balancing Efficiency with Authenticity


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Hosts Wendy Tibbotts and Sarah Burgess explore the evolving role of AI in marketing. They discuss how to leverage AI for efficiency while maintaining the authenticity of your brand. From the benefits and limitations of AI tools in content creation and image generation to practical strategies for blending AI with human creativity, this episode is packed with valuable insights for business owners looking to navigate the AI marketing landscape.

What You'll Learn:

  1. How to use AI to enhance marketing efficiency without sacrificing human authenticity
  2. The benefits and drawbacks of AI-generated content and images
  3. Best practices for incorporating AI tools like Chat GPT, Descript, Canva's Magic Studio, and more into your marketing strategy
  4. Practical tips for maintaining a unique brand voice while using AI

 

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Work with Wendy Tibbotts:

Click HERE to book a free 30 min call 

Get the Marketing Essentials Checklist for Small Business HERE

Connect with Zigzag Marketing: Website | Facebook | LinkedIn | Instagram

 

Work with Sarah Burgess:

Click HERE to book a call 

Learn how to understand your Balance Sheet and the key areas to focus on with this FREE masterclass:

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Connect with Little Black Books NZ:

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Growth CurvesBy Sarah Burgess and Wendy Tibbotts