Episode Highlights

• Rachel Schofield shares the inspiration behind starting Pickerington Online, stemming from her journalism background and a desire to provide accurate local news
• The online magazine began during COVID, with a print version added later to cater to readers who prefer physical copies.
• Pickerington Online generates revenue primarily through advertising, with rates ranging from $50 to $500.

Key Insights

• The lack of communications officers in local government bodies poses a challenge for gathering information.
• Collaborations with the Pickerington Violet Township Historical Society have led to popular projects, including a 1970s Pickerington slideshow.
• The magazine has helped promote local fundraisers and community events, contributing to their success.

Community Impact

• Pickerington Online organizes an annual Earth Day cleanup event, which has grown from 20 volunteers to 150 in recent years.
• The magazine's coverage of the new canopy tour at Black Lick Woods garnered unexpected attention and became their most popular story.
• Rachel's intern program provides valuable experience for students and supports various community events.

Business Advice

• Rachel advises aspiring local news entrepreneurs to build a community of supporters before investing too much time and effort.
• She emphasizes the importance of organization, goal-setting, and breaking tasks into manageable steps.

Personal Insights

• Rachel's aunt serves as her "number one reader" and unofficial editor, helping to keep her motivated and on track.
• She expresses a desire to improve her public speaking skills, as she finds writing easier for precise communication.

Future Plans

• Rachel hopes to expand Pickerington Online's coverage and potentially establish a physical location that could also serve as an art gallery.
• She aims to create a chamber internship program, connecting students with local businesses for real-world experience.

Pickerington Online
Pickerington Online Facebook
Pickerington Historical Society
Columbus Hardscapes
Sorso Coffee
Green Columbus
Coyote Run
Blacklick Woods
The Night Circus
Greatest International Scavenger Hunt

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