WHO SELF FUNDS, PRODUCES, AND OPENS A BRICK AND MORTAR RETAIL STORE and expects to make money in today's market? Naive? Or transformative? You decide.

Myles sits back down with Erick DeLeon, founder of Of The Lion in South Minneapolis. Erick is betting that authenticity, community, and curation will always beat convenience:

You might just agree.

They dig into the seismic shifts breaking retail, why fast fashion is losing to craft and character, the brands you need to know, and the Ice Cutters bandana story.

Get in. Get active. Support Local. Stay REAL. This is Of The Lion.

Connect with Erick: [email protected] | (630) 742-2285 | @ofthelion