In his brand new book A-List Angels: How a Band of Actors, Artists, and Athletes Hacked Silicon Valley, Zack O’Malley Greenburg gives us a behind-the-scenes look at how celebrities have learned to monetize their fame like never before. From Ashton Kutcher with Airbnb, Nas with Genius, to Joe Montana with Pinterest, Hollywood A-listers are trading endorsements for equity in Silicon Valley startups—and the results are astounding. In this episode of What’s Ahead, Zack talks to Steve about the stories behind these unexpected partnerships.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.