Product Marketing sits at the intersection of several roles, hence there is the tendency for PMMs to be dragged into everything from Sales to Digital Marketing and Customer Support. This can be a difficult and stressful position to be in, especially if you're a "people-pleaser." Thus, it's important to know where your role starts and ends, and when to say "NO." At the same time, it helps to keep a flexible mindset and be open to taking up other roles, especially when working in a lean team.

Carolyne and I set out to delineate the PMM role at each phase of the product's journey from ideation to launch and beyond. We hope this gives new PMMs a sense of what exactly the role entails, as well as helps managers and c-level executives to see the value of hiring a PMM early on. Carolyn emphasized the importance of coming into the PMM role with the mindset of a "co-owner" of the product and not merely a "quick-fixer."

As a PMM, how do you set boundaries, and how do you prevent/manage burnout? Let's know in the comments.

We also touched on Positioning and gave a special shout-out to PMA for the scholar program, which helped Carolyn and I kickstart our PMM journey. Highly recommended 💯

Being a consultant PMM who has worked with several companies (as well as the "Queen of Positioning" 👑😁), Carolyn had a wealth of knowledge to share on the pod.