What if "Know, Like & Trust" isn't enough anymore? In this foundational episode, Mike Libercci and Dr. Jake Clendenning unpack the KLT formula—and why adding a transactional element is the key to monetizing your influence in today's fast-paced digital world.

From fear-based marketing traps to building real authority without formal credentials, they share tactical insights, bold truths, and personal stories from the trenches. Learn why consistency, clarity, and conviction matter more than ever—and how to apply KLT with strategy, authenticity, and purpose to fuel lasting business growth.

This isn’t just about being known, liked, and trusted. It’s about turning influence into action.