From Startup To Sale | A Podcast For MSP's By MSP's

S2E3: Building an Effective Sales and Marketing Program


Listen Later

I’m cautious about interviewing companies that provide services to MSPs. After all, you get bombarded by sales content day in and day out, and I don’t want to add to the noise. But when I interviewed Megan Killion of MKC Agency in Orlando, a revenue consultancy specializing in scaling MSPs and other channel companies, I was super impressed by the combined sales/marketing paradigm that she uses. Megan champions ethical marketing practices, elevating marginalized talent, and empowering businesses to thrive in competitive markets. She also has an offer for our podcast listeners: 20% off the first 4 months of her newest program IF you complete this worksheet before your first call with her (https://docs.google.com/document/d/1gmqzRXv54EdZBFGtUxZAnqc-wLpMaIjDHIpv7H9tZFY/edit?usp=sharing, NOTE that you will need to request access). Here's what I learned in this episode:

  • Why sales needs to be a function of your business instead of just outsourced
  • MKC's value add is helping create a scalable internal program
  • How Megan designed her sales offerings, and how you should too
  • Megan's take on hiring sales talent the wrong way
  • Megan's secret sauce for finding sales talent the right (and easy) way
  • Can technical people become effective sales people
  • Why technical owners are unlikely to create effective sales organizations without help
  • Does the hunters vs farmers framework make sense
  • Prediction, project planning, copywriting, social skills, time management: these skills and more are required to be an effective sales resource
  • What size MSP is best positioned to benefit from her services
  • What constitutes ready for growth
  • Embracing the 'suck' of the middle (organic growth is not easy)
  • You must understand your clients to build messaging
  • How will AI affect your sales process
  • The difference between inbound and outbound and how they go together
  • Financial Modeling Service provides M&A and Intermediary services to IT companies. As a former IT company owner, Jeff Greenspan understands your business and will work with you to achieve an optimal result based on your specific needs. You can reach Jeff at [email protected] or through his contact form at https://financialmodelingservice.com/contact-us/. 

    ...more
    View all episodesView all episodes
    Download on the App Store

    From Startup To Sale | A Podcast For MSP's By MSP'sBy Financial Modeling Service