Isabela Freire is a Luso-Brazilian digital designer & art director driven by technology and art. She is currently the Design Team Leader at Arduino, the world’s leading open-source hardware and software ecosystem. The Company offers a range of software tools, hardware platforms and documentation enabling almost anybody to be creative with technology.  Isabela believes in design as a lifestyle. 

Episode highlights: 

• Isabela’s background
• Some of the most impressive stats of Arduino
• Big companies and enterprises using Arduino
• Isabela’s role in Arduino there and what are some of the products she works on
• Isabela on leading a team of 10 designers
• Isabela on working and living in Italy
• Where's the revenue coming from?
• What are some of the best practices in designing for Arduino?
• Designing tools for interface designers
• Pek asks Isabel: What are some of the Arduino devices in Isabela’s home that she’s using to control something?
• What Isabela loves the most in working with Arduino?
• How Isabel navigated her career and ended up working in Arduino?
• And much MORE!

Links:

Connect with Isabela

https://www.isabelafreire.com/ 

https://www.arduino.cc/ 

Instagram: @isabela.fre

Twitter: @1sabelafreire

Here are some books Isabela suggest for designers who are starting:

• AlfaBeta by Aldo Novarese (recently re-edited by the Turim based Archivio Tipografico) for a historic overview and deep dive into Italian type
• Type: A Visual History of Typefaces and Graphic Styles collection from Taschen. A thorough archive and eye candy book
• Thinking with Type by Ellen Lupton is a must for anyone who wants to approach typography
• Ruined by Design by Mike Monteiro, fellow Portuguese designer who puts into perspective our responsibility as designers and ethics
• Susan Kare

Here are some of the Arduino products they've talked about:

• Arduino Starter Kit: for the first approach to Arduino and programming
• Arduino Opla IoT Kit: everything you need to create an IoT project very quickly
• Arduino Cloud: our cloud-based platform to control the world around you by creating Things and dashboards and code online