In this podcast episode, we speak with Wendy Dirne about why digital transformations often fail despite substantial technological investments. We explore how successful transformation requires focusing on people rather than just technology, examining the human limitations organizations frequently refuse to acknowledge. Wendy, a digital transformation specialist, shared compelling insights from her international experience at AkzoNobel, Philips, NXP, and Signify, where she witnessed firsthand how refocusing on human elements fundamentally changed outcomes for struggling projects.

In this episode, we cover the following subjects:

• The true definition of digital transformation in manufacturing and high-tech contexts beyond the buzzwords.
• Common misconceptions organizations have when approaching digital transformation initiatives.
• Why focusing on mindset, skillset, and organizational context is crucial for transformation success. 
• Real-world examples where neglecting human elements led to failure despite significant technological investment.
• How Wendy's experiences across major international corporations shaped her human-centric approach to digital change.
• Practical strategies for keeping employees at the forefront of digital initiatives while driving necessary technological advancement. 
• A case study showing how reframing a struggling technology project through a human lens transformed its outcomes.
• Emerging trends that emphasize the people side of digital transformation in industrial settings.
• Methods for preparing your workforce for future challenges by adopting a people-first mindset.

• The psychological aspects of change management that determine whether new technologies get embraced or rejected.
• Balancing innovation with organizational readiness and cultural considerations.

• Question from the previous guest

• Dilemma

Links

LinkedIn Evolving Digital

https://www.linkedin.com/showcase/evolving-digital-podcast

Instagram Evolving Digital

https://www.instagram.com/evolvingdigital.podcast/?hl=en

Facebook Evolving Digital

https://www.facebook.com/profile.php?id=61566815356179

LinkedIn Wendy Dirne

https://www.linkedin.com/in/wendydirne