What happens when an advertising creative turns his skills toward safer streets? In this episode, Wendy sits down with Tom Flood to explore how bold visuals, humour, and human-centred storytelling can transform the way we talk about road safety and urban space.

From a family bike ride that sparked unexpected advocacy to poster campaigns that challenge “what’s normal” on our streets, Tom shares how creativity can cut through politics, data, and jargon to connect with everyday people. Together, they unpack the power of reframing, fighting car-centric narratives with wit, and using art to humanise policy debates.

A conversation about empathy, imagination, and how redefining the norm can help build streets that work for everyone.

Follow Tom on Instagram @rovelocreative

Bluesky: https://bsky.app/profile/tomflood.bsky.social

To connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-flood-7a91b411/

To share Tom's posters, follow his Facebook page  - https://www.facebook.com/profile.php?id=61583795684294

Here's Tom's website: creativebyrovelo.com

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