Meet the evolving needs of your customers at every stage of the buying process. In this episode, Wendy takes us through the seven key stages of the customer journey.

We discuss:

• Tips for generating brand awareness, including networking, social media and sponsorships
• Strategies to increase customer interest by showing how your product or service solves problems and stands out from competitors
• How to nurture leads in the consideration phase and create urgency to drive decisions
• The importance of post-purchase marketing, including retention strategies to keep customers engaged and satisfied. 
• How to spread marketing efforts across the entire customer journey, ensuring a balanced and strategic approach. 

 

 

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Work with Sarah Burgess:

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