Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight.

This month, we’re reflecting on quite a few conversationswe’ve had recently about how much value should be or is attributed to creativity, alongside whether marketing should a role in strategically guiding an organisation (spoiler: obviously).

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