CRAVE is a tech-enabled, social commerce platform that builds a celebrity’s fanbase in China and monetizes it.  CRAVE is the world’s first end-to-end solution for international celebrities to make money in the Chinese market with no cost to them.  Simply put, most Athletes, Celebrities and Influencers (we call them “ACI’s”) are making very little direct money in the Chinese market. There are several excellent reasons why this is the case, we call them

Athletes, Celebrities and Influencers (again, “ACI’s”) often have a small window of time to monetize their fame. They all want to make as much money off their fame while they can, and they are currently missing out on the seconds largest and richest markets in the world in China.

CRAVE solves the barriers to monetization in china by offering celebrity's a user- friendly technology platform and associated services suite to grow and monetize their fan base in China with relatively little effort and no cost: