In this episode, we explore how Customer Lifetime Value (CLV) is transforming the Architecture, Engineering, and Construction (AEC) industry. Learn why CLV is critical for long-term profitability, how predictive models like BG/NBD and Gamma-Gamma are applied, and how AEC firms can leverage CLV to optimize CRM, marketing, and resource allocation. Tune in for actionable insights and strategies to enhance client retention and drive sustainable business growth.