In this episode of Techmark Pod, I explore the dynamic world of marketing in the fast food industry with Arthur Hatendi. Discover how Arthur has navigated market penetration challenges across Southern Africa and the DRC, leveraging both traditional and digital marketing strategies. Learn about the role of AI in transforming marketing efforts and how customer behavior influences brand success. Tune in for actionable insights and strategies to elevate your marketing game in the fast-paced world of quick service restaurants.