Small Business Survival Conversations

S2E6: How to Communicate the Value of Your Product or Service


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Today you will learn how to communicate the value of your product or service.
There is a simple formula for that - you have to answer two main questions - what are your customers buying and why are they buying it.
Another tip you will learn from Anna and Michael is that to change people's heads you have to change people's hearts. 

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Small Business Survival ConversationsBy Anna Steinfest

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