As advertisers, the number of available options, tools, and automation available for your paid search campaigns can seem overwhelming. In episode 6 of Paid Media Coffee, we give you best practices and helpful hints around structuring and optimizing your campaigns that will take your strategy to the next level. Our host, Kelly Mancuso, is joined with members of her extraordinary paid media team: Cody Rape, Charlie Rogers, and Anna Swinyer. Get ready to download or stream this episode with a notepad to capture these great recommendations.