In this episode of The Pricing Guys, Avy and Michael dig into a simple lesson from Raising Cane’s and why simplicity can be one of the most powerful strategic choices a business makes.

What starts as a debate over the best chicken sandwich turns into a deep dive on operational efficiency, product design, and portfolio strategy. They unpack how a single core input can streamline forecasting, strengthen supplier leverage, reduce waste, and deliver consistent quality. The takeaway is clear: focus beats complexity, and simplifying what you sell is often the fastest path to stronger pricing power, better margins, and easier execution.