On today’s episode, hosts Lucy and Marc are breaking down 5 of the biggest marketing trends for 2024 and beyond including purpose driven marketing, hyper-personalization, and one of our favourites, video marketing! Tune in now to learn how you should be marketing your business to your audience.

 

Show notes:

 

00:00 - Introduction

 

11:20 - What is purpose-driven marketing and why is it effective?

 

17:15 - What is hyper-personalization and how does it work?

 

21:35 - How your company can leverage video marketing

 

26:45 - What is user-generated content and how can brands leverage this type of marketing?

 

31:20 - What is social commerce?

 

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